Diablo 3 is Making History Once Again with the Death of RMAH

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Diablo 3 is Making History Once Again with the Death of RMAH

Over a year ago, Blizzard made history with the Diablo 3 real money auction house (RMAH). No other games in history had an internal item trading store that is tied to real money. Blizzard could have made it big.

But just yesterday, I received an e-mail from Blizzard. The e-mail is titled, "NOTICE: Diablo III Auction House Closure". So a year after making history, Blizzard made history once again.

This time, Diablo 3 is the first game to shut down its RMAH. Blizzards quotes the reason as "[RMAH] ultimately undermines Diablo's core game play: kill monsters to get cool loot." But what is the real reason for the closure? Afterall, if Blizzard is making a killing on it, would they really close it today?

The following is the Diablo 3 auction house closure announcement e-mail from Blizzard. Read it and let us know what you think.

We are writing tell you about an important change to Diablo III: we're going to be removing the gold and real-money auction house system from the game.
When we initially designed and implemented the auction house system, the driving goal was to provide a convenient and secure system for trades. But after much review and player feedback, it became increasingly clear that despite the benefits of the AH system and the fact that many players around the world use it, it ultimately undermines Diablo's core game play: kill monsters to get cool loot.
We're working out the details of how the auction house system will be shut down, but we wanted to share the news as soon as we made the decision in order to give everyone as much advance notice as possible. Please note that the final shutdown will occur on March 18, 2014. We will keep everyone informed as we work through this process, but feel free to check out our blog post on the subject, and stay tuned to Diablo 3.com for further details.
- The Diablo III team

Fido
Wed, 18 Sep 2013 22:10:42 +0400

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