People Are Already Making Money in Diablo 3
The real life auction house hasn't even been released yet. It was pushed back to May 22nd and then to May 29th. But lots of gold sellers are already spamming Diablo 3 chats, forums, and web sites. Even the folks that are planning to make money in Diablo 3 legally are making money today. People like Markco, "The Gold Guru", owner of the "Diablo 3 Gold Guide" web site are making money and teaching fellow gamers to make money using Diablo 3, before the real money auction house (RMAH) is even released.
People, like Markco, are creating business models, finding the path of least resistance, and acquiring "investment" items. They are trading gold, equipment, and commodity in anticipation of the real money auction house coming online next week. This tactic is nothing new in the business world. Pretty much like stock is traded on its future value. Markco is betting on an in-game strategy of buying and selling. The money just won't materialize until the real life auction house comes online, hopefully, on May 29th.
You can always sell the free guest passes.
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